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Site Visits & Site Traffic: When a visitor from your target accounts visit your company's website we attribute this activity to your programs. We show to you the total number of times users from each of your target accounts visit your website over time. This can be viewed by day or by week. Madison Logic correlates Ad Exposure time to website visits to calculate the number of website visits you can expect from a target account for every hour of ad exposure to that same target account. This correlation is referred to as Visits Per Exposure Time.
Surging Trending Accounts: Businesses around the world are constantly researching products and solutions to solve a need or problem. Madison Logic listens to billions of B2B content consumption activities each month to identify companies that may be in-market for a particular product and solution. When a company is exhibiting more intent and showcasing more research activities than they typically do, we identify this company as Surging. This is a strong indicator that the company may be in market to purchase a product. Madison Logic currently tracks over 3,000 business topics across millions of companies globally to identify the ideal time to engage with a company. This insight is provided to our clients to best understand the research trends within a target account. Madison Logic clients use this information to identify companies to target with their content and ads, and for sales to frame the conversation when they reach out to their target accounts.
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