Page Comparison

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1. Integrate Activate ABM with Eloqua
2. Select the contact fields or segments you'd like to use to generate a target account list
   
   • There are two ways to generate Target Accounts
     1. Contacts - Using contact fields to generate target accounts
     2. Segments - Using segments to generate target accounts
3. Build Programs using Eloqua data
   1. Building Programs using contact fields
   2. Building Programs using segments