...
Madison Logic and LinkedIn™ are aligning to bring joint clients a global solution for account-based marketers. Now, through the ML Platform, ABM marketers can prioritize their best accounts and engage them across content syndication, display advertising and LinkedIn.
Joint Madison Logic and LinkedIn clients can now:
Accurately measure account-based engagement throughout the revenue cycle.
Track engagement at an account level across content syndication, display advertising, and LinkedIn ABM campaigns.
Personalize marketing messaging based on multi-channel engagement signals and share this data with sales to optimize outreach.
Increase efficiency with one source of measurement for their multi-channel ABM campaigns.
Influence account scoring and/or trigger personalized nurture email programs based on account engagement across dominant paid media channels.
Get more value out of their paid media spend.
For more details on how to integrate with LinkedIn and manage your multi-channel ABM programs in MLP, please refer to the following links:
...