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Please see below for frequently asked questions regarding the integration with LinkedIn. These questions fall into the following categories:

If you do not see your question listed below or would like to provide any feedback on the integration with LinkedIn, please reach out to your Madison Logic Customer Success Manager.

Integration Details

• Does Madison Logic set up and activate LinkedIn campaigns?

  • No, all set up and activation for LinkedIn campaigns will still be set up and activated in your LinkedIn Campaign Manager. The integration is focused on measurement using LinkedIn’s API.

• How often does the data update?

  • All data in MLP, including data from LinkedIn, is updated overnight. e.g. Today’s MLP data (3rd March) will reflect all delivery from the campaign start date through yesterday (Start - 2nd March).

• Does the ML Platform support all LinkedIn Ad formats? 

  • All LinkedIn Ad formats are supported, however the reporting metrics that are currently included in the ML platform are primarily focused on sponsored content ads. i.e. Impressions, clicks, likes, comments and shares. 

  • If you would like to see additional LinkedIn metrics in MLP, please provide this feedback to your Customer Success Manager. ML’s product team will evaluate new LinkedIn metric recommendations on a continuous basis.

Metrics in MLP

• Are leads generated by LinkedIn reported on in the ML Platform?

  • Leads generated by LinkedIn are not currently reported on in the ML Platform. The leads in the platform have been generated by Madison Logic via content syndication. 

• Does the exposure time include LinkedIn?

  • No, exposure time in MLP is for display advertising only and does not include LinkedIn.

• Do LinkedIn ‘Likes’ include all ‘Reactions’?

  • No, ‘Likes’ from LinkedIn are a count of ‘Likes’ from sponsored updates only.

• What type of LinkedIn Clicks are reported on in MLP?

  • LinkedIn clicks in MLP represent all chargeable clicks (for example, clicks to view the landing page or company page).

• Why is there a discrepancy between the data in my LinkedIn Campaign Manager and the ML Platform?

  • As an ABM platform, MLP only reports on the data from accounts on your target list. When matched audiences are targeted in LinkedIn, due to the nature of the Social network, your content will be served to users beyond your targeted accounts. For example, if a user shares your sponsored update to their own network of connections, it is exposed to additional users who may not be on your target account list.

  • As a result, this can cause discrepancies with the data you see in the LinkedIn Campaign Manager vs MLP. LinkedIn reporting reports on all engagement with the content featured in your campaign, whereas the LinkedIn data in MLP represents the reach and engagement of the accounts on your target list.

LinkedIn Campaign Setup & Mapping

• How do I map my LinkedIn campaign to my program in MLP?

  • See how to map your LinkedIn campaign here.

• Can I map multiple LinkedIn campaigns to one program in MLP?

  • It is possible to map multiple LinkedIn campaigns to one program, however once mapped these campaigns will appear in a combined view and it is not possible to see a breakdown of performance for each individual campaign.

• Can I map my LinkedIn campaign using the campaign group ID?

  • No, campaign group IDs are not accepted.