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Once a program is selected there are 3 different exports that are available - each with a unique use case.
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Leads Report
Use Case: The client wants to see what leads have been generated along with what content they’ve been engaging with.
Report Description: This report offers lead engagement data along with data on the research taking place across the target account list.
Metrics Available: The account name, account domain, first/last name, email, job title, country, the asset that was downloaded, an indicator of if the account was reached by display advertising, the top trending topic for that account over the past 7 days, and a list/count of the number of trending topics from that account over past 12 weeks.
Additional Controls: This report can be provided by day, and a date range selector is available to isolate the timeframe needed.
Account Engagement Report
Use Case: The client wants all the engagement details of the program.
Report Description: This report shows all the cross channel engagement metrics along with data on the research taking place across the target account list.
Metrics Available: The account name, account domain, leads delivered, impressions delivered, exposure time in hours/minutes, site visits, exposure time per site visit, the top trending topic for that account over the past 7 days, and a list/count of the number of trending topics from that account over past 12 weeks.
Additional Controls: This report can be provided by day, and a date range selector is available to isolate the timeframe needed.
Trending Accounts Report
Use Case: The client wants to prioritize accounts based on their research behavior.
Report Description: This weekly list provides all the accounts that are actively researching topics of interest along with the accounts' respective scores on these topics.
Metrics Available: The account name, account domain, topic category, topic name, and intent score for the last week.
Additional Controls: This is a weekly report that updates every Monday morning at 9 am est.