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Once a program is selected there are 3 different exports that are available - each with a unique use case.
Use Cases:
Identify what content individuals at your target accounts are engaging with.
Measure and score account engagement across Display, Lead Gen, and LinkedIn along with Intent trends.
Analyze and prioritize accounts based on their research behavior.
Leads Report
Use Case:
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Identify what content individuals at your target accounts are engaging with.
Report Description: This report offers lead engagement data along with data on the research taking place across the target account list.
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Account Engagement Report
Use Case:
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Measure and score account engagement across Display, Lead Gen, and LinkedIn along with Intent trends.
Report Description: This report shows all the cross channel engagement metrics along with data on the research taking place across the target account list.
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Additional Controls: This report can be provided by day, and a date range selector is available to isolate the timeframe needed.
Trending Accounts Report
Use Case:
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Analyze and prioritize accounts based on their research behavior.
Report Description: This weekly list provides all the accounts that are actively researching topics of interest along with the accounts' respective scores on these topics.
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