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Does Madison Logic set up and activate LinkedIn campaigns?
No, all set up and activation for LinkedIn campaigns will still be set up and activated in your LinkedIn Campaign Manager. The integration is focused on measurement using LinkedIn’s API.
How often does the data update?
All data in MLP, including data from LinkedIn, is updated overnight. e.g. Today’s MLP data (3rd March) will reflect all delivery from the campaign start date through yesterday (Start - 2nd March).
Does the ML Platform support all LinkedIn Ad formats?
All LinkedIn Ad formats are supported, however the reporting metrics that are currently included in the ML platform are primarily focused on sponsored content ads. i.e. ImpressionsYou can use any ad format in LinkedIn, however MLP currently supports reporting on impressions, clicks, likes, comments comments, and shares, so functions best with Sponsored Content campaigns.
If you would like to see additional LinkedIn metrics in MLP, please provide this feedback to your Customer Success Manager. ML’s product team will evaluate new LinkedIn metric recommendations on a continuous basis.
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