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Why am I getting an error for ‘Audience Expansion’ when mapping my LinkedIn campaign?
Audience expansion is used to reach additional accounts outside of your matched audience. For your ABM programs, audience expansion should be disabled in order to focus your LinkedIn spend on your target accounts. For instructions on how to disable Audience Expansion in the LinkedIn Campaign Manager, refer to step 7 2 ‘don’t forget' section here.
Can I map an existing LinkedIn campaign in MLP?
The recommended best practice is to map LinkedIn campaigns that closely match the date ranges of the program in MLP. The reason for this is to align the data and reporting across all channels. Ideally, a new campaign should be created and mapped to a corresponding ML program.
It’s possible to map an existing LinkedIn campaign if the start date is no more than 60 days before the start date of your MLP program, however this is not recommended as the reporting in MLP will only show data for the date range of the ML campaign flight dates.
Is it possible to map paused LinkedIn campaigns in MLP?
To align with our best practice of running campaigns in tandem, paused LinkedIn campaigns are not currently synced into MLP.
If the campaign is mapped when active and then subsequently paused, it will sync the data whilst the campaign is active and then stop syncing once paused.
If the campaign is mapped in a paused state, it will not sync.
Can I map my LinkedIn campaign to more than one program in MLP to create a combined view?
If you would like to create a combined view in MLP to show your LinkedIn campaign data alongside multiple MLP programs, it is recommended that this is done at the beginning of the campaign.
To create a combined view, please work with your Customer Success Manager.
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