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Intent Topics: Madison Logic has a list, or taxonomy, of over 37,000+ B2B topics which are monitored across our B2B partner network. These topics are divided into Vertical (IT, HR, Manufacturing, etc), Parent Category (Cloud Computing, Security, etc), and Child Topic. Your Customer Success Manager will work with you to select the most appropriate topics for your programs. Once topics are selected you will see an analysis of the accounts that are currently showing the highest intent on these topics and how their research patterns fluctuate over time.
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