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Create a New Campaign: When running a multi-channel program, a new LinkedIn campaign needs to be created and mapped to a corresponding ML program.
Note: LI Campaigns with a start date earlier than the MLP program start date cannot be mapped.
Audience: Create a matched audience using the target account list provided by Madison Logic.
Audience Expansion: Audience expansion should be disabled in order to focus your spend on your target accounts. MLP only reports on accounts in your target account list.
Ad Format: You can use any ad format, however MLP currently supports reporting on impressions, clicks, likes, comments, and shares, so functions best with Sponsored Content campaigns.
Placement: LinkedIn Audience Network should be disabled, in order to focus your spend on the LinkedIn channel.
Budget & Schedule: Ensure you add a start and end date to your LinkedIn campaign. This helps MLP estimate a target spend and impression volume for your LinkedIn activity.
Content: Use a variety of creatives (2-5) for maximum delivery.
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