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Why is there a discrepancy between the data in my LinkedIn Campaign Manager and the ML Platform?
As an ABM platform, MLP only reports on activity from accounts on your Madison Logic target account list. When matched audiences are targeted in LinkedIn, due to the nature of the Social network, your content will be served to users beyond your targeted accounts. For example, if a user shares your sponsored update to their own network of connections, it is exposed to additional users who may not be on your target account list.
As a result, this will cause discrepancies with the data you see in the LinkedIn Campaign Manager vs MLP. LinkedIn reporting reports on all engagement with the content featured in your campaign, whereas the LinkedIn data in MLP represents the reach and engagement of the accounts on your target list.
Are leads generated by LinkedIn reported on in the ML Platform?
Leads generated by LinkedIn are not currently reported on in the ML Platform. The leads in the platform have been generated by Madison Logic via content syndication.
Does the exposure time include LinkedIn?
No, exposure time in MLP is for display advertising only and does not include LinkedIn.
Do LinkedIn ‘Likes’ include all ‘Reactions’?
No, ‘Likes’ from LinkedIn are a count of ‘Likes’ from sponsored updates only.
What type of LinkedIn Clicks are reported on in MLP?
LinkedIn clicks in MLP represent all chargeable clicks (for example, clicks to view the landing page or company page).
If an agency wants to run campaigns on behalf of their clients (i.e. publishing rights on their clients' accounts), would we be able to show the performance of those campaign in ML Platform?
Yes, we would be able to pull those data points into ML Platform and they would show up in campaigns that are properly mapped prior to the start of the campaign cycles.
LinkedIn Campaign Setup & Mapping
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