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Navigation and Control
Clicking the Journey Acceleration tab within the ML Platform will load up the dashboard with your latest campaign selected by default.
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The date filter can be used to limit the data being pulled to get a snapshot of opportunity and engagement data from only a select time frame. The default time range is the same as the selected program’s flight dates.
Performance Summary
The performance summary section provides both summary and an over-time views, validating how your Program reach (through Madison Logic multi-channel campaigns) is influencing Accounts and Opportunities (via data from your Salesforce) across your target account list.
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The Reach Metrics dropdown allows you to see your account reach data in aggregate (across channels) or broken out by channel to see how each channel is influencing that reach.
Top Account Details
When running a cross-channel ABM strategy, identifying the composition of accounts and what they are engaging with will enable you to optimize future ABM programs.
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Firmographics: What is top composition (revenue, company size, and industry) of reached accounts that have resulted in new opportunities.
Trending Topics: What topics are being researched the most by the reached accounts that have resulted in opportunities.
Personas: Of the reached accounts that have generated opportunities, who are the top personas engaging with your content (assets, whitepapers, etc..) through your content syndication program*.
Content: Of the reached accounts that have generated opportunities, what content are they engaging with (through view/click through attribution to site engagement or content registration) the most through either their display or content syndication campaigns
*To ensure the highest privacy compliance, we require opt-in consent to provide persona level analytics, hence this data is not provided for display engagement.
Performance by Stage
This section breaks out the summary metrics by stage. This provides a current snapshot of the volume and value of opportunities from your CRM, based on the accounts reached your Madison Logic ABM program. The stage names are inherited directly from your Salesforce. For each stage, you can now see:
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Note: This view is a snapshot of your Salesforce each dat as of 9 am (EST). As data in your CRM is updated, you’ll have to wait until 9am (EST) the next day to see those changes reflected in ML.Platform.
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Accounts by Stage
Here you are able to see the composition of the accounts at each stage along with the account level engagement data from your campaign. To change the stage in view, use the dropdown in the upper right. You can search for specific accounts or opportunities using the search bar.
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Here you’ll also find information on how long an opportunity has been in that stage which can help in finding outlier accounts that are not moving or moving quickly which can help enable ABM strategy changes or outreach to your Sales team.
Exports
In the upper right corner of the dashboard, you’ll find the export button.
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