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When running a cross-channel ABM strategy, identifying the composition of accounts as it relates to your pipeline and content enables you to optimize future ABM programs.
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Firmographics: What is top the composition (revenue, company size, and industry) of reached accounts that have resulted in new opportunities.
Trending Topics: What topics are being researched the most by the reached accounts that have resulted in opportunities.
Personas: Of the reached accounts that have generated opportunities, who are the top personas engaging with your content (assets, whitepapers, etc..) through your content syndication program*.
Content: Of the reached accounts that have generated opportunities, what content is reaching them the most.
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