Welcome dWelcome to the new ML Platform! In this doc we’ll cover all the views and data points available along with a walkthrough on how to navigate the platform. Let's dive in!
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The account engagement view allows you to see the accounts you’ve targeted, reached, and engaged. Here you’ll also find the accounts that are actively trending on the topics you’re tracking for your program. This makes it easy to subsegment and get a deeper understanding of the research behavior across your target account list. Clicking the 
here shows the definitions for these 3 terms (also provided below).
Targeted: Your target account list.
Reached:
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Accounts that have engaged both passively and actively.
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Accounts that have
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:
Seen your content
Downloaded your content
Visited your site
Clicked, Commented, Liked, or Shared (Note: Only for programs running with LinkedIn)
Engaged: Only accounts that have engaged actively. Accounts that have:
Downloaded your content
Visited your site
Clicked, Commented, Liked, or Shared (Note: Only for programs running with LinkedIn)
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This view also provides an indicator of the number of accounts that are trending on one or more of your tracked topics.
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