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Create a New Campaign: When running a multi-channel program, a new LinkedIn campaign needs to be created and mapped to a corresponding ML program.
Note: LI Campaigns with a start date over 60 days earlier than the MLP program start date cannot be mapped.
Audience: Create a matched audience using the target account list provided by Madison Logic.
Audience Expansion: Audience expansion should be disabled in order to focus your spend on your target accounts. MLP only reports on accounts in your target account list.
Ad Format: You can use any ad format, however MLP currently supports reporting on impressions, clicks, likes, comments, and shares, so functions best with Sponsored Content campaigns. Creative assets should have unique names to differentiate content as there are creative preview limitations when assets have the same static image.
Placement: LinkedIn Audience Network should be disabled, in order to focus your spend on the LinkedIn channel.
Budget & Schedule: Ensure you add a start and end date to your LinkedIn campaign. This helps MLP estimate a target spend and impression volume for your LinkedIn activity.
Content: Use a variety of creatives (2-5) for maximum delivery.
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