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Why is there a discrepancy between the data in my LinkedIn Campaign Manager and the ML Platform?
Viral Reached Accounts
As an ABM platform, ML.Platform only reports on activity from accounts in your Madison Logic target account list.
When matched audiences are targeted in LinkedIn, due to the nature of the Social network, your content will be served to users beyond your targeted accounts. For example, if a user shares your sponsored update to their own network of connections, it is exposed to additional users who may not be on your target account list.
As a result, LinkedIn will report on that delivery to accounts outside of your target accounts and Madison Logic will filter that deliver out.
This will cause discrepancies with the data you see in the LinkedIn Campaign Manager vs MLP. LinkedIn reporting reports on all engagement with the content featured in your campaign, whereas the LinkedIn data in MLP represents the reach and engagement of the accounts on your target list.
Member Privacy
LinkedIn has implemented member privacy measures that impact the data we can show in the ML.Platform. These measures are aimed at protecting member privacy and stipulate that they cannot expose any delivery metrics with a value of less than 3 (clicks, likes, etc).
Since Madison Logic reports on delivery at a very granular level (such as creatives by account), we only report on the metrics with a count = or > 3 at the account / creative level.
LinkedIn will count all delivery metrics in aggregate at the account level and provide the aggregated delivery (as long as the aggregate is =>3).
For example:
Actual Delivery
Account XYZ / Creative 1 = 2 Likes
Account XYZ / Creative 2 = 5 Likes
Account XYZ / Creative 3 = 4 Likes
Account AAA/ Creative 1 = 4 Likes
Reporting Illustrates
LinkedIn
Account XYZ = 11 likes
Creative 1 = 6 LikesMadison Logic:
Account XYZ = 9 likes AND
Account XYZ / Creative 1 = 0 Likes
Account XYZ / Creative 2 = 5 Likes
Account XYZ / Creative 3 = 4 Likes
Account AAA / Creative 1 = 4 Likes
Are leads generated by LinkedIn reported on in the ML Platform?
Leads generated by LinkedIn are not currently reported on in the ML Platform. The leads in the platform have been generated by Madison Logic via content syndication.
Does the exposure time include LinkedIn?
No, exposure time in MLP is for display advertising only and does not include LinkedIn.
Do LinkedIn ‘Likes’ include all ‘Reactions’?
No, ‘Likes’ from LinkedIn are a count of ‘Likes’ from sponsored updates only.
What type of LinkedIn Clicks are reported on in MLP?
LinkedIn clicks in MLP represent all chargeable clicks (for example, clicks to view the landing page or company page).
If an agency wants to run campaigns on behalf of their clients (i.e. publishing rights on their clients' accounts), would we be able to show the performance of those campaign in ML Platform?
Yes, we would be able to pull those data points into ML Platform and they would show up in campaigns that are properly mapped prior to the start of the campaign cycles as long as the agency has creative manager role or higher on their client’s accounts.
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