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Targeted: Your target account list.
Reached: Accounts that have engaged both passively and actively. Accounts that have:
Seen your content
Downloaded your content
Visited your site
Clicked, Commented, Liked, or Shared (Note: Only for programs running with LinkedIn)
Note: For programs running lead gen only, reached and engaged numbers will be the same.
Engaged: Only accounts that have engaged actively. Accounts that have:
Downloaded your content
Visited your site
Clicked, Commented, Liked, or Shared (Note: Only for programs running with LinkedIn)
Note: For display programs, a site tag is required to report on engaged accounts.
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This view also provides an indicator of the number of accounts that are trending on one or more of your tracked topics.
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