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The date filter can be used to limit the data being pulled to get a snapshot of opportunity and program delivery data from only a select time frame. The default time date range is the same as the selected program’s flight datesflight dates of the selected program if the program is still in progress. If the program has ended, the default date range is your program’s start date to two months after your program’s end date. This enables you to see the long-term impact of your marketing strategy on pipeline.
Performance Summary
The performance summary section provides both summary and an over-time views, validating how your Program reach (through Madison Logic multi-channel campaigns) is influencing Accounts and Opportunities (via data from your Salesforce) across your target account list.
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