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Clicking the Journey Acceleration tab within the Madison Logic (ML) Platform will load up the dashboard with your latest campaign selected by default.
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Once a program is selected, all the metrics in the dashboard will update based on the campaign’s program’s TAL and delivery metrics. The TAL is also what’s used to filter your Salesforce data to focus on only the data associated with relevant accounts.
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The performance summary section provides both a summary of relevant metrics and over-time views , of those metrics. Both help in validating how your Program program’s reach (through Madison Logic ML multi-channel campaigns) is influencing Accounts accounts and Opportunities opportunities (via data from your Salesforce) across your target account list.
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The Accounts tab provides validation of the volume of your Marketing ROI based on the accounts you reached through your Madison Logic ABM campaignprogram:
Accounts: Targeted Identify how many accounts were originally targeted by your ABM program.
Accounts: Reached A measure of how many of your targeted accounts were exposed to your message across the key paid media channels leveraged in your ABM campaigns.
Accounts: Opportunities Integrating your campaign and CRM data to identify of the accounts reached by your ABM campaign, how many resulted in opportunities.
Accounts: Closed / Won A measure of Of the accounts reached by your ABM campaign, how many resulted in opportunities that were closed/won.
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Of the accounts you reached through your Madison Logic campaigns,
Opportunities The Inidicates the number of opportunities that were created and the number that resulted in revenue for the business.
Total Value Of The total value of the opportunities that were closed/created and won.
Average Deal Size The average value of opportunities created and won.
Average Number of Days The average number of days, across the opportunities, it took an opportunity to reach closed/won.
The chart on the right provides an over-time view reinforcing the relationship between accounts reached by your Madison Logic campaigns and the opportunity metrics from your CRM.
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The two dropdowns dropdown in the center control controls the opportunity level data points that appear in the chart.
The Opportunity Views dropdown allows you to control which opportunity level metrics you want to see compared to the reach accounts. The all the lines in the line graph belowgraph are cumulative except for the average number of days which shows a month-over-month representation. Options include:
Accounts with Opportunites: Shows the total number of reached accounts from your ML program with opportunities created from your Salesforce.
Value of Opportunities Created: Shows the total pipeline value in dollars for opportunities created by month for the accounts reached through your Madison Logic campaign.
Value of Opportunities Closed Won: Shows the total value in dollars by month for opportunities closed/won for the accounts reached through your Madison Logic campaign.
Number of Opportunities Created: Shows the total count of opportunities that were created by month for opportunities closed/won for the accounts reached through your Madison Logic campaign.
Number of Opportunities Closed Won: Shows the total count of opportunities by month for opportunities closed/won for the accounts reached through your Madison Logic campaign.
Average Number of Days to Closed Won: The average number of days it took the above closed/won opportunities to close in the selected time range.
Note: Depending on the view you select, the scale on the left will change to indicate dollars, days, or total counts.The Reach Metrics dropdown allows you to see your account reach data in aggregate (across channels) or broken out by channel to see how each channel is influencing that reach.
Top Account Details
When running a cross-channel ABM strategy, identifying the composition of accounts as it relates to your pipeline and content enables you to optimize future ABM programs.
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This section breaks out the summary metrics by stage. This provides a current snapshot of the volume, value, and value velocity of opportunities from your CRM, based on the accounts reached your Madison Logic ABM program. The stage names are inherited directly from your Salesforce. For each stage, you can now see:
The number of accounts
Opportunities associated with those accounts
The total value of those opportunities
The average number of days an opportunity opportunities has been in a stage
All of the above metrics are displayed by stage and a single opportunity can only appear in one stage at a time. Opportunities appear here if they have a created date within the time range at the top.
Note: This view is a snapshot of your Salesforce each dat day as of 9 am (EST). As data in your CRM is updated, you’ll have to wait until 9am 9 am (EST) the next day to see those changes reflected in the ML.Platform.
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Accounts by Stage
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Here you’ll also find information on how long an opportunity has been in that stage which can help in finding outlier accounts that are not moving stuck or moving quickly which can help enable ABM strategy changes or prioritized outreach to your Sales team.
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In the upper right corner of the dashboard, you’ll find the export button.
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Accounts By Stage: Opportunity Level Report
: This export contains all the data available across all stages within the Accounts by Stage section in addition to data from the Top Accounts section.
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Account Name, Account Domain, Opportunity Name, Opp. Size ($), Furthest Stage Name, # of Days in Funnel, # of Days in Stage, Leads, Impressions, Site Visits, LI Impressions, Revenue, Company Size, Industry, Top Topic, Top Persona (if available), Top Content.
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