Overview
Today’s marketer needs a comprehensive view of the market and target audience in order to most efficiently accelerate the sales cycle across the buying committee. Historically, marketers have leveraged content research as the sole signal to determine those accounts active in-market.
While active research is a critical component for identifying the companies that are active in-market, the most sophisticated marketers will take a more comprehensive view of the market by also evaluating where marketers are investing their media dollars along with the buyer’s engagement with similar content. ML Insights consolidates these sources of information to most effectively create laser-focused audiences and optimize existing ABM campaigns with a continuous stream of engagement data.
What is ML Insights?
ML Insights enables marketers to identify and prioritize the accounts showing the highest purchase intent to accelerate conversion within competitive industries.
How It Works
What Is High Intent?
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Marketers can activate campaigns and content, targeting the companies most likely to engage and proactively optimize their ABM campaigns based on multiple sources of intelligence. ML Insights alerts you to in-market target accounts most likely to engage and convert into pipeline – before the competition.
How It Works
ML Insights goes beyond the traditional single source of intent data and provides the most comprehensive purchase intent signal, leveraging 3 sources of proprietary and licensed data
Competitor Intelligence
Intelligence on how your buying audience is being targeted
Buyer Intelligence
Understand the decision-makers engaging with campaigns and content
Account Intelligence
Who is in active research mode and what they are researching
With ML Insights, marketers can leverage changes in market trends and activity to confidently engage the buying groups most likely to convert into pipeline and impact revenue. With this intelligence, marketers can activate campaigns and content targeting those accounts most likely to engage and proactively optimize ABM campaign performance.
Use Cases
Prioritize Companies and Content to Yield Higher Conversion
Identify the accounts that meet your definition of an ideal customer and prioritize those organizations that are currently in-market and engaging with related solutions across XXX million devices.
Optimize Campaigns to Accelerate Sales Velocity
Easily create and run segment-specific optimizations based on company and content behavior to maximize conversions and accelerate deal velocity.
Accelerate Pipeline Impact and Conversion
Advanced measurement across all stages of the buyer journey to validate the pipeline impact of multi-channel ABM engagement.