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While active research is a critical component for identifying the companies that are active in-market, the most sophisticated marketers will take a more comprehensive view of the market by also evaluating where marketers are investing their media dollars along with the buyer’s engagement with similar content. ML Insights consolidates these three sources of information to most effectively create laser-focused audiences and optimize existing ABM campaigns with a continuous stream of engagement data, enabling marketers to proactively engage in-market accounts faster than ever before.

What is ML Insights?

ML Insights enables marketers to identify and prioritize the accounts showing the highest purchase intent to accelerate conversion within competitive industries.

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• ML Insights goes beyond the traditional single source of intent data and provides the most comprehensive purchase intent signal, leveraging 3 sources of proprietary and licensed data

  • Competitor IntelligenceB2B Research

    • Intelligence on how your buying audience is being targeted

  • Buyer Intelligence

    • Understand the decision-makers engaging with campaigns and content

  • Account Intelligence

    • Who is in active research mode and what they are researchingResearch on target solutions or related topics preformed by your ideal customer profile

    • 20.1 billion content consumption events monthly

  • Install Base

    • Installed complementary or competitive hardware and software application signals

    • 120 million technology installs

  • Historical Performance

    • Aggregated Madison Logic interaction signals to understand buying committee engagement

    • 245 million engagement touchpoints monthly

• With ML Insights, marketers can leverage changes in market trends and activity to confidently engage the buying groups most likely to convert into pipeline and impact revenue. With this intelligence, marketers can activate campaigns and content targeting those accounts most likely to engage and proactively optimize ABM campaign performance.

Use Cases

• Prioritize Companies and Content to Yield Higher Conversion

  • Identify the accounts that meet your definition of an ideal customer and prioritize those organizations that are currently in-market and engaging with related solutions across XXX million devices.

• Optimize Campaigns to Accelerate Sales Velocity

  Easily create and run segment-specific optimizations based on company and content behavior

  Inform Campaign Strategy

  • Differentiate your company through targeted campaigns built on comprehensive market intelligence.

• Prioritize the Right Accounts

  • Identify accounts within your ideal customer profile most likely to buy based on in-market engagement.

• Optimize Active Campaigns

  • Create and optimize campaigns, content, and personas to maximize conversions and accelerate deal velocity.

  Accelerate Pipeline Impact and Conversion

  • Advanced measurement across all stages of the buyer journey to validate the pipeline impact of multi-channel ABM engagement.