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Why are the LinkedIn metrics for my program higher than the overall account level engagement?
As a result of LinkedIn’s Member Privacy Policy, when we aggregate account level engagement to show LinkedIn performance across all target accounts for the program, we lose any engagement metrics under 3. Across all target accounts these metrics add up, and result in missing LinkedIn data when evaluating overall campaign performance.
To provide a full picture of LinkedIn performance by creative for your program, we report on all LinkedIn delivery for the program in ML Platform. At the account level, ML provides granular insights by account and creative for all engagements above the reporting minimum as per LinkedIn’s Member Privacy Policy.
As a result, there will be a discrepancy between the total LinkedIn impressions by account when compared with the overall LinkedIn impressions for the program.
You can find more details from LinkedIn on the reporting impact of their Member Privacy Policy here.
Are leads generated by LinkedIn reported on in the ML Platform?
Leads generated by LinkedIn are not currently reported on in the ML Platform. The leads in the platform have been generated by Madison Logic via content syndication.
Does the exposure time include LinkedIn?
No, exposure time in MLP is for display advertising only and does not include LinkedIn.
Do LinkedIn ‘Likes’ include all ‘Reactions’?
No, ‘Likes’ from LinkedIn are a count of ‘Likes’ from sponsored updates only.
What type of LinkedIn Clicks are reported on in MLP?
LinkedIn clicks in MLP represent all chargeable clicks (for example, clicks to view the landing page or company page). You can find more information on chargeable clicks on LinkedIn’s Help center here.
If an agency wants to run campaigns on behalf of their clients (i.e. publishing rights on their clients' accounts), would we be able to show the performance of those campaign in ML Platform?
Yes, we would be able to pull those data points into ML Platform and they would show up in campaigns that are properly mapped prior to the start of the campaign cycles as long as the agency has creative manager role or higher on their client’s accounts.
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