Welcome to the new ML Platform! In this doc we’ll cover all the views and data points available along with a walkthrough on how to navigate the platform. Let's dive in!
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Access
Accessing the ML Platform (MLP) is as easy as using your existing login credentials (same username and password as you previously used in AABM). The URL for MLP is: https://mlplatform.madisonlogic.com/
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After logging in you’ll be met with the program list view.
Program List View
Here is where you can view all your programs at a glance. Information like program name, start/end dates, status, spend, leads & impressions delivered are all available in the table view. Spend, leads, and impression data in this table is related to the delivery to date on that specific program.
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Clicking on any row in the programs table will bring you to the program view.
Program View
The program view shows program level aggregating metrics and giving a full view of the delivery against your target account list.
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Clicking on the exports button opens up the exports modal.
Exports
Exports are new and improved allowing for a deeper dive into the various data points available through MLP. Here you can also get a detailed breakout of an accounts engagement in aggregate or by day to make the data even more extensible in your off platform workflows.
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Below the exports, you have the program details summary bar.
Program Details
The program details summary bar shows a high level indicator of what was contracted and the delivery to date.
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The start and end dates for your program are listed to the right of topics.
Account Engagement
The account engagement view allows you to see the accounts you’ve targeted, reached, and engaged. Here you’ll also find the accounts that are actively trending on the topics you’re tracking for your program. This makes it easy to subsegment and get a deeper understanding of the research behavior across your target account list. Clicking the 
here shows the definitions for these 3 terms (also provided below).
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Clicking the toggle in the upper right hand section of the card allows you to move between a bar view of your targeted, reached, and engaged accounts to a line graph of the accounts that you’ve reached and engaged over the lifetime of your program. The line graph allows you to see the relationship between passive & active engagement and how your program maybe influencing accounts to be more actively engaged over time.
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Delivery Details
This sections offers a breakout by channel of the accounts that you’ve reached and engaged. Use the toggles to quickly switch between channel and available reports. The reports here provide a deep insight into the types of accounts you’ve reached and engaged broken out by various firmographic and demographic attributes.
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Note: In any of the pie charts hovering over other allows you to see the composition on the left hand side of the card.
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Top Trending Topics & Installed Technologies
These two sections leverage new data in order to give a deeper dive into the research behavior and technologies installed across your target account list. The data provided here allows for robust and up to date insights to influence asset personalization and messaging relevancy when creating new assets during a campaign.
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The list view shows all the technologies across your target account list we have data on and the number of accounts that have that technology installed. To customize the Installed Technologies for your program, work with your onboarding/implementation manager to set your preferences (up to 25).
Account Details
The account details section shows all the accounts you’ve reached and engaged with along with a summary of their engagement with your content. This section is useful for getting a quick rundown of the most engaged accounts and research activities.
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Clicking on any of the accounts in the account details table will open up the account view.
Account View
The account view houses all the metrics and engagement details for a specific account. The view reports on the accounts activity as it relates to a single program.
Navigation
Navigating the account view as it relates to the program and program list view is as easy as clicking back through the breadcrumbs found in the upper left hand corner.
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There are also shortcuts to switch between your various programs and accounts on the upper right hand side.
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Engagement
The engagement section shows a summary of the engagement by the account with your content. Metrics like leads generated, impressions delivered, exposure time, and number of site visits are all available in the summary bar. Two new account level insights are the exposure time per site visit and the trending topics summary.
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Top Trending Topics
This chart shows the top three topics ranked by average trend score over the past 12 weeks. This chart can be used to see the best time to deliver topic specific messaging to an account and to get insight on their recent research behavior.
Impressions
This chart shows a cumulative view of the impressions delivered over time.
Exposure Time & Site Visits
This chart shows the hours of exposure over time and how it has effected the overall site visits. This chart can be used to show the relationship between these two metrics and could indicate good opportunities to increase allocations to improve engagement from a specific account.
Assets
This table shows the assets for both lead gen and display and how the account has interacted with your content.
Installed Technologies
This section shows all the technologies installed at this account, the last day we verified that the technology was installed, and the number of accounts across your target account list that also have that technology installed. This could be used for competitive intel, changing messaging when running contesting campaigns, or personalizing messaging to highlight the benefits of using your product along side a technology they already use. This is also helpful info when your sales team is reaching out to contacts at this account as they’ll have additional insights on what they may already have running.
To customize which installed technologies you would like to track during any given program, work with your onboarding/implementation manager to set your Installed Technologies preferences (up to 25).
Leads
The leads table contains all the contacts from this account that have downloaded your content. Information like download date, name, email, job title, country, and the asset they downloaded are all available here and the table is sortable by any column.
Manage Users
In order to adjust the users on your account, you can navigate to your name in the upper right hand corner of MLP and click on “Manage Users”.
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Adding New Users
Using the button in the upper right hand corner you can add new users to your account. Populate the required fields and select the role for the new user. For more information on user roles /wiki/spaces/IKC/pages/1301774724.
Note: If you have an agency seat, you must first select a client before the Add New User button will be available
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Actions
To take an action on any existing user, click the checkbox next to the users email and use the actions dropdown at the top of the table to choose between editing the user, deleting the user, and resenting their invite to the platform.
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Manage Integrations
We have integrations with Salesforce, Marketo, Eloqua, and Hubspot. To manage any of these integrations click on your name and select the Manage Integrations option. For more information on your integrations click here.
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