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The start and end dates for your program are listed to the right of topics.
Account Engagement Section
Account Engagement Graph
The account engagement view allows you to see the accounts you’ve targeted, reached, and engaged. Here you’ll also find the accounts that are actively trending on the topics you’re tracking for your program. This makes it easy to subsegment and get a deeper understanding of the research behavior across your target account list. Clicking the 
here shows the definitions for these 3 terms (also provided below).
Targeted: Your target account list.
Reached: Accounts that have engaged both passively and actively. Accounts that have:
Seen your content
Downloaded your content
Visited your site
Clicked, Commented, Liked, or Shared (Note: Only for programs running with LinkedIn)
Note: For programs running lead gen only, reached and engaged numbers will be the same.
Engaged: Only accounts that have engaged actively. Accounts that have:
Downloaded your content
Visited your site
Clicked, Commented, Liked, or Shared (Note: Only for programs running with LinkedIn)
Note: For display programs, a site tag is required to report on engaged accounts.
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This view also provides an indicator of the number of accounts that are trending on one or more of your tracked topics.
Engagement & Reach Rates Graph
Clicking the toggle in the upper right hand section of the card dropdown in this section allows you to move between a bar view of your targeted, reached, and engaged accounts to a line graph of the accounts that you’ve reached and engaged over the lifetime of your program. The line graph toggle between the Account Engagement graph and the Engagement and Reach Rate graph, which allows you to see the relationship between passive & active engagement and how your program maybe may be influencing accounts to be more actively engaged over time.
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If your program is powered by JA and/or MLI, another graph is available here that shows a weekly view of accounts reached vs the average engagement rate with each rectangular section indicating when a target account list has been refreshed. This allows you to see the impact of your evolving ABM strategy on reached accounts and engagement.
Impact of JA & MLI on Engagement Graph
Similar to the previous section if you are running a JA/MLI strategy, you will have access to this graph which shows the impact of powering your TAL with JA and/or MLI on accounts targeted and engaged as compared to a control program. To understand how control programs are calculated, click here.
Delivery Details
This sections offers a breakout by channel of the accounts that you’ve reached and engaged. Use the toggles to quickly switch between channel and available reports. The reports here provide a deep insight into the types of accounts you’ve reached and engaged broken out by various firmographic and demographic attributes.
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