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Clicking the dropdown in this section allows you to toggle between the Account Engagement graph and the Engagement and Reach Rate graph, which allows you to see the relationship between passive & active engagement and how your program may be influencing accounts to be more actively engaged over time.
If your program is powered by JA and/or MLI, another graph is available here that shows a weekly view of accounts reached vs the average engagement rate with each rectangular section indicating when a target account list has been refreshed. This allows you to see the impact of your evolving ABM strategy on reached accounts and engagement.
Impact of JA & MLI on Engagement Graph
Similar to the previous section if If you are running a JA/MLI strategy, you will have access to this graph which shows the impact of powering your TAL with JA and/or MLI on accounts targeted and engaged as compared to a control program. To understand how control programs are calculated, click here.
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