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The account name, account domain, leads delivered, impressions delivered, exposure time in hours/minutes, site visits, exposure time per site visit, the top trending topic for that account over the past 7 days, and a list/count of the number of trending topics from that account over past 12 weeks
Trending Accounts Topics - This weekly report shows topic level metrics including:
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Below the summary bar you’ll find three reports that show account specific research behavior and display metrics over time. These charts are fully interactive allowing for toggling on and off lines along with clicking and dragging to zoom in.
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Top Trending Topics
This chart shows the top three topics ranked by average trend score over the past 12 weeks. This chart can be used to see the best time to deliver topic specific messaging to an account and to get insight on their recent research behavior.
Impressions
This chart shows a cumulative view of the impressions delivered over time.
Exposure Time & Site Visits
This chart shows the hours of exposure over time and how it has effected the overall site visits. This chart can be used to show the relationship between these two metrics and could indicate good opportunities to increase allocations to improve engagement from a specific account.
Assets
This table shows the assets for both lead gen and display and how the account has interacted with your content.
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