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Accounts Reached: Each program you create will target a number of accounts. Your programs can utilize both content to generate leads and display ads to generate awareness and brand exposure. Madison Logic measures the total number of accounts reached across both of these channels and refers to this as Accounts Reached.
Frequency Cap: Frequency capping is a term in advertising that means restricting (capping) the number of times (frequency) a specific user is shown a particular ad. This restriction is applied to all websites that serve ads from the same advertising network. Frequency capping is a feature within ad serving that allows to limit the maximum number of impressions/views a user can see a specific ad within a period of time. E.g.: 3 views/visitor/24-hours means after viewing this ad 3 times, any visitor will not see it again for 24 hours. This feature uses cookies to remember the impression count. Madison Logic employs a variety of frequency capping techniques to ensure users at your target accounts are not overly saturated with your ads.