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Content Syndication: Madison Logic has created a B2B content syndication network spanning hundreds of B2B publishers and partners that reach into over 15 business verticals. This network is used to syndicate your content, such as your white papers, and generate leads. Our publishing partners use a variety of channels to generate your leads such as digital research libraries, contextual ad units, search boxes, and email newsletters.
Prioritized Accounts: Madison Logic can assist clients by prioritizing their target accounts based on the research activities of these targets accounts. We refer to this as a Prioritized Account list. When you provide us an account list, we can look across these accounts and identify those that are showing the highest intent on the relevant topics associated to your programs and the products/solutions that you sell. Only accounts that are surging on the topics indicated will be isolated within this Prioritized Account list and added to a program.
Predictive Accounts: We can help you identify accounts to target based upon intent data that we see across our network of B2B partner websites. Using a list of B2B topics and certain parameters such as company size, industry, and country, we will build a list of accounts to target. The difference between Prioritized Accounts and Predictive Accounts is very straight-forward. A Prioritized Account list starts with you providing us a list, which we then prioritize. A Predictive Account list is built when you do not have your own list to start with.
Intent Topics: Madison Logic has a list, or taxonomy, of over 3,000 B2B topics which are monitored across our B2B partner network. These topics are divided into Vertical (IT, HR, Manufacturing, etc), Parent Category (Cloud Computing, Security, etc), and Child Topic. Your Customer Success Manager will work with you to select the most appropriate topics for your programs. Once topics are selected you will see an analysis of the accounts that are currently showing the highest intent on these topics and how their research patterns fluctuate over time.
Geography: This refers to the country business professionals live in. When creating a program you have the ability to define specific countries you would like to target with your content and ads.
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