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Accessing the ML Platform (MLP) is as easy as using your existing login credentials (same username and password as you previously used in AABM). .
The URL for MLP is: https://mlplatform.madisonlogic.com/
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Note:
After 12/3/2019 (cutover date) - AABM will redirect to MLP after the cutover date.After logging in you’ll be met with the program list view.
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If you have a Client Admin role (also know as an agency role) you’ll have the ability to toggle between the different clients you are managing by using the client selector.
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The status filter allows you to filter out programs that may have ended or that have been starred.
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Using the search bar allows for quick searches across all pages in the program table.
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Clicking on your name in the upper right lower left hand corner allows for access to the user manager, integrations managerpreferences, a shortcut to the knowledge center (wiki), and the logout link. These pages are covered in further detail below.
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Clicking on any row in the programs table will bring you to the program view.
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Clicking on the exports button opens up the exports modal.
Exports
Exports are new and improved allowing allow for a deeper dive into the various data points available through MLP. Here you can also get a detailed breakout of an accounts engagement in aggregate or by day to make the data even more extensible in your off platform workflows.
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The account name, account domain, first/last name, email, job title, country, the asset that was downloaded, an indicator of if the account was reached by display advertising, the top trending topic for that account over the past 7 daysweeks, and a list/count of the number of trending topics from that account over past 12 weeks
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The account name, account domain, leads delivered, impressions delivered, clicks, clickthrough rate, exposure time in hours/minutes, site visits, exposure time per site visit, the top trending topic for that account over the past 7 daysweeks, and a list/count of the number of trending topics from that account over past 12 weeks
Trending Accounts Topics - This weekly report shows topic level metrics including:
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The account name, account domain, installed technology category, technology name, ‘verified on’ date.
Asset Delivery Details - This report contains Asset information for Lead Gen, Display, LinkedIn, and/or CTV and export in the same format as the Delivery Details table in MLP. (Asset previews will be a URL instead of an image.)
Below the exports, you have the program details summary bar.
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The start and end dates for your program are listed to the right of topics.
Account Engagement Section
Account Engagement Graph
The account engagement view allows you to see the accounts you’ve targeted, reached, and engaged. Here you’ll also find the accounts that are actively trending on the topics you’re tracking for your program. This makes it easy to subsegment and get a deeper understanding of the research behavior across your target account list. Clicking the 
here shows the definitions for these 3 terms (also provided below).
Targeted: Your target account list.
Reached: Accounts that have engaged both passively and actively. Accounts that have:
Seen your content
Downloaded your content
Visited your site
Clicked, Commented, Liked, or Shared (Note: Only for programs running with LinkedIn)
Note: For programs running lead gen only, reached and engaged numbers will be the same.
Engaged: Only accounts that have engaged actively. Accounts that have:
Downloaded your content
Visited your site
Clicked, Commented, Liked, or Shared (Note: Only for programs running with LinkedIn)
Note: For display programs, a site tag is required to report on engaged accounts.
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This view also provides an indicator of the number of accounts that are trending on one or more of your tracked topics.
Engagement & Reach Rates Graph
Clicking the toggle in the upper right hand section of the card dropdown in this section allows you to move between a bar view of your targeted, reached, and engaged accounts to a line graph of the accounts that you’ve reached and engaged over the lifetime of your program. The line graph toggle between the Account Engagement graph and the Engagement and Reach Rate graph, which allows you to see the relationship between passive & active engagement and how your program maybe may be influencing accounts to be more actively engaged over time.
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Impact of MLI on Engagement Graph
If you are running a MLI strategy, you will have access to this graph which shows the impact of powering your TAL with MLI on accounts targeted and engaged as compared to a control program. To understand how control programs are calculated, click here.
Delivery Details
This sections offers a breakout by channel of the accounts that you’ve reached and engaged. Use the toggles to quickly switch between channel and available reports. The reports here provide a deep insight into the types of accounts you’ve reached and engaged broken out by various firmographic and demographic attributes.
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Lead Gen: Here you can find asset by number of accounts by leads and a breakout of delivery by region, company size, industry, and job title.
Display: Here you can find asset by number of accounts by impressions, clicks, and clickthrough rate, and a breakout of delivery by region, company size, and industry.
When in the asset section, clicking on the image will open up a larger image preview with the creative name in the lower left-hand corner (for LinkedIn, the creative ID is there as well). This will work for most assets that aren’t script-based or dynamic creatives.
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Note: In any of the pie charts hovering over other allows you to see the composition on the left hand side of the card.
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Top Trending Topics & Installed Technologies
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Navigating the account view as it relates to the program and program list view is as easy as clicking back through the breadcrumbs found in the upper left hand corner.
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There are also shortcuts to switch between your various programs and accounts on the upper right hand side.
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Engagement
The engagement section shows a summary of the engagement by the account with your content. Metrics like leads generated, impressions delivered, exposure time, and number of site visits are all available in the summary bar. Two new account level insights are the exposure time per site visit and the trending topics summary.
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Below the summary bar you’ll find three four reports that show account specific research behavior and display metrics over time. These charts are fully interactive allowing for toggling on and off lines along with clicking and dragging to zoom in.
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Top Trending Topics
This chart shows the top three topics ranked by average trend score over the past 12 weeks. This chart can be used to see the best time to deliver topic specific messaging to an account and to get insight on their recent research behavior.
All Topics
Impressions
This chart shows a cumulative view of the impressions delivered over time.
Exposure Time & Site Visits
This chart shows the hours of exposure over time and how it has effected the overall site visits. This chart can be used to show the relationship between these two metrics and could indicate good opportunities to increase allocations to improve engagement from a specific account.
Assets
This table shows the assets for both lead gen and display and how the account has interacted with your content.
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In order to adjust the users on your account, you can navigate to your name in the upper right lower left hand corner of MLP and click on “Manage Users”.
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Adding New Users
Using the button in the upper right hand corner you can add new users to your account. Populate the required fields and select the role for the new user. For more information on user roles /wiki/spaces/IKC/pages/1301774724.
Note: If you have an agency seat, you must first select a client before the Add New User button will be available
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Actions
To take an action on any existing user, click the checkbox next to the users email and use the actions dropdown at the top of the table to choose between editing the user, deleting the user, and resenting their invite to the platform.
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Manage Integrations
We have integrations with Salesforce, Marketo, Eloqua, and Hubspot. To manage any of these integrations click on your name and select the Manage Integrations option. For more information on your integrations click here.
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