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Overview

Today’s marketer needs a comprehensive view of the market and target audience in order to most efficiently accelerate the sales cycle across the buying committee. Historically, marketers have leveraged content research as the sole signal to determine those accounts active in-market.

While active research is a critical component for identifying the companies that are active in-market, the most sophisticated marketers will take a more comprehensive view of the market by also evaluating where marketers are investing their media dollars along with the buyer’s engagement with similar content. ML Insights consolidates these three sources of information to most effectively create laser-focused audiences and optimize existing ABM campaigns with a continuous stream of engagement data, enabling marketers to proactively engage in-market accounts faster than ever before.

What is ML Insights?

ML Insights enables marketers to identify and prioritize the accounts showing the highest purchase intent to accelerate conversion within competitive industries.

Marketers can activate campaigns and content, targeting the companies most likely to engage and proactively optimize their ABM campaigns based on multiple sources of intelligence. ML Insights alerts you to in-market target accounts most likely to engage and convert into pipeline – before the competition.

How It Works

ML Insights goes beyond the traditional single source of intent data and provides the most comprehensive purchase intent signal, leveraging 3 sources of proprietary and licensed data

• Competitor Intelligence

  B2B Research

  • Intelligence on how your buying audience is being targeted

  • Buyer Intelligence

    • Understand the decision-makers engaging with campaigns and content

  • Account Intelligence

    Who is in active research mode and what they are researching

    Research on target solutions or related topics preformed by your ideal customer profile

  • 20.1 billion content consumption events monthly

• Install Base

  • Installed complementary or competitive hardware and software application signals

  • 120 million technology installs

• Historical Performance

  • Aggregated Madison Logic interaction signals to understand buying committee engagement

  • 245 million engagement touchpoints monthly

With ML Insights, marketers can leverage changes in market trends and activity to confidently engage the buying groups most likely to convert into pipeline and impact revenue. With this intelligence, marketers can activate campaigns and content targeting those accounts most likely to engage and proactively optimize ABM campaign performance.

Use Cases

• Prioritize Companies and Content to Yield Higher Conversion

  • Identify the accounts that meet your definition of an ideal customer and prioritize those organizations that are currently in-market and engaging with related solutions across XXX million devices.

  Optimize Campaigns to Accelerate Sales Velocity

  Easily create and run segment-specific optimizations based on company and content behavior

  the Right Accounts. Identify the accounts most likely to become sales opportunities based on alignment to ideal customer profile (ICP) and in-market engagement.

• Guide Your Campaign Strategy. Differentiate your offering through target market expansion and competitive displacement campaigns built on comprehensive market intelligence.

• Optimize to Drive Conversions. Easily create and run optimizations within companies, content, and
  personas to maximize conversions and accelerate deal velocity

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  Accelerate Pipeline Impact and Conversion

  Advanced measurement across all stages of the buyer journey to validate the pipeline impact of multi-channel ABM engagement

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