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Intent Topics: Madison Logic has a list, or taxonomy, of over 37,000+ B2B topics which are monitored across our B2B partner network. These topics are divided into Vertical (IT, HR, Manufacturing, etc), Parent Category (Cloud Computing, Security, etc), and Child Topic. Your Customer Success Manager will work with you to select the most appropriate topics for your programs. Once topics are selected you will see an analysis of the accounts that are currently showing the highest intent on these topics and how their research patterns fluctuate over time.
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Site Visits & Site Traffic: When a visitor from your target accounts visit your company's website we attribute this activity to your programs. We show to you the total number of times users from each of your target accounts visit your website over time. This can be viewed by day or by week. Madison Logic correlates Ad Exposure time to website visits to calculate the number of website visits you can expect from a target account for every hour of ad exposure to that same target account. This correlation is referred to as Visits Per Exposure Time.
Surging Trending Accounts: Businesses around the world are constantly researching products and solutions to solve a need or problem. Madison Logic listens to billions of B2B content consumption activities each month to identify companies that may be in-market for a particular product and solution. When a company is exhibiting more intent and showcasing more research activities than they typically do, we identify this company as Surging. This is a strong indicator that the company may be in market to purchase a product. Madison Logic currently tracks over 3,000 business topics across millions of companies globally to identify the ideal time to engage with a company. This insight is provided to our clients to best understand the research trends within a target account. Madison Logic clients use this information to identify companies to target with their content and ads, and for sales to frame the conversation when they reach out to their target accounts.
Intent Score: Based on a scale of 1 - 100, it is a measurement of research activity that we track in conjunction with over 1600 publishers. When a company increases researching activities around a certain topic, its intent score would increase for that topic and once they have a score above 60, we would consider that company to be trending relative to its normal intent score on that topic. The lookback window for this activity is 18 months and includes intent trends and historical topics. This intent data is updated weekly.
Viewability: Viewability is an online advertising metric that aims to track only impressions that can actually be seen by users. For example, if an ad is loaded at the bottom of a webpage but a user doesn’t scroll down far enough to see it, that impression would not be deemed viewable. The Media Ratings Council (MRC) has defined the standard for viewability (PDF). The standards state that 50 per cent of pixels must be in the viewable portion of an internet browser for a minimum of one continuous second to qualify as a viewable display impression for a standard display ad. Madison Logic uses this MRC standard when measuring Ad Exposure time. Only ads that are viewable generate Ad Exposure time.
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