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This doc outlines how best to leverage the data available through the ML Platform for use by partnered clients and BI teams.
Use Cases
Use Cases Madison Logic focuses on a cross channel account-based strategy for media execution and measurement. Our reports enable the following use cases:
Identify what content individuals at your target accounts are engaging with.
Measure and score account engagement across Display, Lead Gen, and LinkedIn along with Intent trends.
Analyze and prioritize accounts based on their research behavior.
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All exports are delivered through the exports section and are downloadable as .csv files.
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Once a program is selected there are 3 different exports that are available - each with a unique use case.
Leads Report
Use Case: Identify what content individuals at your target accounts are engaging with.
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Account Engagement Report
Use Case: Measure and score account engagement across Display, Lead Gen, and LinkedIn along with Intent trends.
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Additional Controls: This report can be provided by day, and a date range selector is available to isolate the timeframe needed.
Trending Accounts Report
Use Case: Analyze and prioritize accounts based on their research behavior.
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Metrics Available: The account name, account domain, topic category, topic name, and intent score for the last week.
Additional Controls: This is a weekly report that updates every Monday morning at 9 am est.
Installed Technologies Report
Use Case: Analyze accounts based on their installed technologies.
Report Description: This report is available if you have customized your installed technology tracking via your ML Team. It shows all target accounts that are leveraging one of the installed technologies from your list, and the last day we verified that the technology was installed.
Metrics Available: The account name, account domain, installed technology category, technology name, ‘verified on’ date.
Additional Controls: This is a weekly report that updates every Monday morning at 9 am est.