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Madison Logic’s integrations across CRM/MAP platforms with periodic refreshes are referred to as Journey Acceleration (JA). A Journey Acceleration program is a program that is leveraging a CRM/MAP as its source and that we periodically refresh to ensure the targeted accounts fit the selection criteria.
Control Program
Madison Logic creates control programs that are similar to your program to illustrate how your ABM strategy is performing against similar companies within the B2B marketplace. In order to contextualize and normalize the data that goes into creating comparable programs, we factor in things like your industry, the industry you’re targeting, the company sizes targeted, the channels you’re running on, budget, and duration to craft a custom control group specific to each program you’re running.