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1. LinkedIn Ads Business Account

   1. If you do not have an account, you can create one by following these instructions. 

   2. If you already have an account you can use, move onto 2. 

2. Assigned user roles for your LinkedIn Ads Business Account

   1. Make sure you/your team has access to create, edit, and launch creatives and campaigns. 

   2. Learn about User Roles and what they mean here.  

3. Target Account List from Madison Logic

   1. Account list must include company name & company website using the format below

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Steps

1. Create a NEW campaign in your LinkedIn Ads Business Account. 

   1. Only new campaigns can be used with Madison Logic. If you have more than one new campaign, you can map all of the campaigns to one program in MLP. 

   2. If you would like to create a new campaign using parameters from an existing campaign (ie. Job Titles, Function, Seniority, Budgets), you can duplicate the parameters into a new campaign.  

   3. Don’t forget to: 

      1. Select ‘Engagement’ for your objective. Your goal should be to reach and engage your target account list. 

2.  Target your Account List using Matched Audiences.  

   1. Madison Logic will provide you with your target account list. Follow the below steps to see a list of all of your ML Matched Audiences and select one.

       

      

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