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Please see below for frequently asked questions regarding the integration with LinkedIn. These questions fall into the following categories:

If you do not see your question listed below or would like to provide any feedback on the integration with LinkedIn, please reach out to your Madison Logic Customer Success Manager.

Integration Details

  • Does Madison Logic set up and activate LinkedIn campaigns?

    • No, all set up and activation for LinkedIn campaigns will still be set up and activated in your LinkedIn Campaign Manager. The integration is focused on measurement using LinkedIn’s API.

  • How often does the data update?

    • All data in MLP, including data from LinkedIn, is updated overnight. e.g. Today’s MLP data (3rd March) will reflect all delivery from the campaign start date through yesterday (Start - 2nd March).

  • Does the ML Platform support all LinkedIn Ad formats? 

    • All LinkedIn Ad formats are supported, however the reporting metrics that are currently included in the ML platform are primarily focused on sponsored content ads. i.e. Impressions, clicks, likes, comments and shares. 

    • If you would like to see additional LinkedIn metrics in MLP, please provide this feedback to your Customer Success Manager. ML’s product team will evaluate new LinkedIn metric recommendations on a continuous basis.

Metrics in MLP

  • Why is there a discrepancy between the data in my LinkedIn Campaign Manager and the ML Platform?

    • As an ABM platform, MLP only reports on activity from accounts on your target list during the flight dates of your MLP campaign. When matched audiences are targeted in LinkedIn, due to the nature of the Social network, your content will be served to users beyond your targeted accounts. For example, if a user shares your sponsored update to their own network of connections, it is exposed to additional users who may not be on your target account list.

    • As a result, this will cause discrepancies with the data you see in the LinkedIn Campaign Manager vs MLP. LinkedIn reporting reports on all engagement with the content featured in your campaign, whereas the LinkedIn data in MLP represents the reach and engagement of the accounts on your target list within your MLP program flight dates.

  • Are leads generated by LinkedIn reported on in the ML Platform?

    • Leads generated by LinkedIn are not currently reported on in the ML Platform. The leads in the platform have been generated by Madison Logic via content syndication. 

  • Does the exposure time include LinkedIn?

    • No, exposure time in MLP is for display advertising only and does not include LinkedIn.

  • Do LinkedIn ‘Likes’ include all ‘Reactions’?

    • No, ‘Likes’ from LinkedIn are a count of ‘Likes’ from sponsored updates only.

  • What type of LinkedIn Clicks are reported on in MLP?

    • LinkedIn clicks in MLP represent all chargeable clicks (for example, clicks to view the landing page or company page).

LinkedIn Campaign Setup & Mapping

  • Can I map multiple LinkedIn campaigns to one program in MLP?

    • It is possible to map multiple LinkedIn campaigns to one program, however once mapped these campaigns will appear in a combined view and it is not possible to see a breakdown of performance for each individual campaign.

  • Can I map my LinkedIn campaign using the campaign group ID?

    • No, campaign group IDs are not accepted.

  • Why am I getting an error for ‘Audience Expansion’ when mapping my LinkedIn campaign?

    • Audience expansion is used to reach additional accounts outside of your matched audience. For your ABM programs, audience expansion should be disabled in order to focus your LinkedIn spend on your target accounts. For instructions on how to disable Audience Expansion in the LinkedIn Campaign Manager, refer to step 7 here.

  • Can I map an existing LinkedIn campaign in MLP?

    • The recommended best practice is to map LinkedIn campaigns that closely match the date ranges of the program in MLP. The reason for this is to align the data and reporting across all channels. Ideally, a new campaign should be created and mapped to a corresponding ML program. 

    • It’s possible to map an existing LinkedIn campaign if the start date is no more than 60 days before the start date of your MLP program, however this is not recommended as the reporting in MLP will only show data for the date range of the ML campaign flight dates.

  • Is it possible to map paused LinkedIn campaigns in MLP?

    • To align with our best practice of running campaigns in tandem, paused LinkedIn campaigns are not currently synced into MLP. 

      • If the campaign is mapped when active and then subsequently paused, it will sync the data whilst the campaign is active and then stop syncing once paused. 

      • If the campaign is mapped in a paused state, it will not sync.

  • Can I map my LinkedIn campaign to more than one program in MLP to create a combined view?

    • If you would like to create a combined view in MLP to show your LinkedIn campaign data alongside multiple MLP programs, it is recommended that this is done at the beginning of the campaign.

    • To create a combined view, please work with your Customer Success Manager.

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