The ML Scorecard is a single view that provides client-level insights into overall utilization and performance with Madison Logic.
If the Scorecard is not already the default homepage when logging in, you can access it from the left-hand navigation on ML Platform.
The Scorecard shows which parts of the ML Platform are being used by a client, and how recently they are utilized.
ML Insights - shows how a client is leveraging ML Insights products
MLI Targeting - if the client is using ML Insights to generate an Audience
MLI Prioritization - if the client is using ML Insights to prioritize an Audience
Full Funnel Activation - shows which channels a client is leveraging
Lead Generation (Content Syndication)
Display
CTV
Pipeline - shows if a client is connected to a CRM and/or MAP
Targeting - if the client is sharing CRM/MAP data objects for use in audience creation or management
Pipeline Sync - if the client is sharing pipeline data with ML, either through Salesforce sync or manual upload
ABM Signals - if the client is receiving ABM Signals data to their CRM or MAP
The cards link to other parts of ML Platform
ML Insights - Program List
Full Funnel Activation - Program List
Pipeline - Pipeline page
The colors indicate how recently each feature has been used.
Dark blue - actively in use
Light blue - used in last 90 days
Grey - not used in last 90 days
The Insights cards answer questions regarding "what has changed" in the last 90 days, or highlight opportunities for expanding utilization of ML Platform and its capabilities. When you launch new channels, set up integrations, or leverage ML Insights, we will highlight that (and when you stop using channels, integrations, and MLI, we will highlight that).
We will show up to 4 insights at a time on the screen.
The Performance cards show the total unique number of Targeted, Reached, and Engaged Accounts across all of your programs.
Users can toggle between yearly and quarterly metrics. When selecting quarterly, the comparison range is the same dates in the previous year. This allows to control for clients who front- or back-load annual budgets.
There are also tooltips to help users understand the meaning of the metrics on the page.
For clients who have shared pipeline information, the Scorecard shows the number of Opportunities Created, Average Time to Close, and Average Deal Size. The logic matches what is shown on the Pipeline page, but is aggregated across all Programs.