Prerequisites

Eloqua login credentials
- User must be included in the Advanced Users - Marketing Security Group. More information on Eloqua Security Groups can be found here.
ML Platform login credentials

Installation Guide

If you've already integrated the ML Platform with Eloqua, please skip step 2.

Navigate to Manage Integrations on the ML Platform
Integrate ML Platform with Eloqua (if you have already integrated with the ML Platform, skip this step)
Click on Engagement Metrics Setup under the Eloqua Tile on the Integration page
Select if you want to receive ABM Signals at the Account or Contact level
Click the Setup toggle
To test that the integration is working as intended, enter an Eloqua Account or Contact ID and click Send
Navigate to the Eloqua Account or Contact used to test the integration. You should see the Madison Logic Custom Object populated with test data
Click the Activate toggle to start the daily synchronization of data

Madison Logic Custom Object

Madison Logic automatically creates a custom object in Eloqua to store account engagement data. The custom object will have the following configuration settings:

Display Name: Madison Logic ABM Signals
Description: Madison Logic account engagement data
Fields:
1. Last 15 Days Impressions (Integer)
2. Last 30 Days Impressions (Integer)
3. Last 90 Days Impressions (Integer)
4. Last 15 Days Site Visits (Integer)
5. Last 30 Days Site Visits (Integer)
6. Last 90 Days Site Visits (Integer)
7. Last 15 Days Leads (Integer)
8. Last 30 Days Leads (Integer)
9. Last 90 Days Leads (Integer)
10. Trending Topics (String)
11. Last 15 Days LinkedIn Impressions (Integer)
12. Last 30 Days LinkedIn Impressions (Integer)
13. Last 90 Days LinkedIn Impressions (Integer)
14. Last 15 Days LinkedIn Clicks (Integer)
15. Last 30 Days LinkedIn Clicks (Integer)
16. Last 90 Days LinkedIn Clicks (Integer)
17. Last 15 Days LinkedIn Likes (Integer)
18. Last 30 Days LinkedIn Likes (Integer)
19. Last 90 Days LinkedIn Likes (Integer)
20. Last 15 Days LinkedIn Shares (Integer)
21. Last 30 Days LinkedIn Shares (Integer)
22. Last 90 Days LinkedIn Shares (Integer)
23. Last 15 Days LinkedIn Comments (Integer)
24. Last 30 Days LinkedIn Comments (Integer)
25. Last 90 Days LinkedIn Comments (Integer)

FAQs

I previously set up ABM Signals to send to the Eloqua contact, but I would like to switch to the Account object. How do I proceed?
1. As of now, that capability is not supported directly within ML Platform.
2. Reach out to your Customer Success team and they will be able to process the request.

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