Pardot

Madison Logic and Pardot work together to optimize buyer journeys for B2B companies. Our joint account-based and marketing solution accelerates pipeline growth and conversion by increasing account penetration and engagement with "always on" nurturing strategies. 

Journey Acceleration

• Dynamically target and segment prospects by understanding who they are and where they are in the buyer's journey. Combined with Madison Logic's intent and firmographic data, you have unprecedented, granular control over who gets which message.

Lead Delivery 

• Maximize revenue on every lead by leveraging Madison Logic’s Pardot integration in your Lead Delivery workflow. Lead delivery is set up via HTTP forms.

ABM Signals - ABM Signals are not supported at this time, but is planned for 2023 implementation.

• With ABM Signals, marketers can now use ABM activity in their marketing automation system. By pushing engagement data signals from Madison Logic activity into Pardot, marketing teams can use these signals to better score their Pardot leads. With more actionable account level engagement and insights, marketers can achieve better reporting and lead scoring by making adjustments to their algorithms that include account-level engagement.