How does Madison Logic handle non-human traffic and brand safety?
Madison Logic uses a combination of both proprietary and third party tools to ensure brand safety, contextual relevancy and non-human traffic mitigation to ensure that your ads are shown the to right audience on the right websites.
Brand Safety
We work with leading vendors such as DoubleVerify, Integral Ad Science, and MOAT to make sure that your ads appear on websites that are business oriented and brand safe. A number of preventative measures are in place to avoid showing your ads on web pages that contain sensitive attributes such as adult content, firearms, vulgarity, discrimination, gambling, drugs, and alcohol.
Non-Human Traffic
We have a continuously updated list of users and ad inventory placements that we ban across all of our programs to ensure that your ads are only shown to real business professionals. This list updates each day and contains tens of millions of IP addresses, inventory IDs, domains and ad networks which are automatically suppressed during ad delivery.