Marketo
Madison Logic and Marketo work together to optimize buyer journeys for B2B companies. Our joint account-based and marketing solution accelerates pipeline growth and conversion by increasing account penetration and engagement with "always on" nurturing strategies.
Journey Acceleration
Dynamically target and segment prospects by understanding who they are and where they are in the buyer's journey. Combined with Madison Logic's intent and firmographic data, you have unprecedented, granular control over who gets which message.
ABM Signals
With ABM Signals, marketers can now use ABM activity in their marketing automation system. By pushing engagement data signals from Madison Logic activity into Marketo, marketing teams can use these signals to better score their Marketo leads. With more actionable account level engagement and insights, marketers can achieve better reporting and lead scoring by making adjustments to their algorithms that include account-level engagement.
Lead Delivery
Maximize revenue on every lead by leveraging Madison Logic’s Marketo integration in your Lead Delivery workflow