Building Programs Using Eloqua Contact Fields

Once your Eloqua integration is complete, you can start building programs that leverage your Eloqua contact fields 

1. Under the Select/Upload your Target Accounts Page click Eloqua
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2. On the left hand side of the page select Contacts
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3. Select an Eloqua contact field you'd like to create a filter against
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4. Choose a condition
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5. Enter in the data you'd like to filter against
   • In the example below we've created a filter where the Industry is Technology
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6. To see how many accounts match the filters you've created, click "Find Accounts" at the bottom of the page
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7. You can add additional filters at anytime by clicking the "+" on the right hand side of the filter
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8. Once your Eloqua filters are configured, you can further narrow down your target account list by applying additional data sources from  Madison Logic
   • Select Your Optimization Play 
     • All Accounts - Entire set of accounts that Madison Logic can match against the excel file
     • Prioritized - Your account list is prioritized based on the topics they are trending upon
     • Trending - Accounts that are trending on specific topics you select
     • Lookalike - Madison Logic will obtain the topics on which the accounts obtained from closed won opportunities were trending upon, use the same topics and provide a new list of similar looking accounts that can be targeted
   • Refine Targeting Using Additional Data Sources
     • Firmographic - Use company size, country, industry and revenue to narrow down your target account list
     • Intent - Limit your target accounts to those that are showing the highest intent on selected topics 
     • Technographic - Narrow your target accounts by the technology they're using 
   • Configure the Output
     • Maximum Number of Target Accounts - Maximum number of target accounts
     • Update Accounts Frequency - How often Madison Logic will dynamically update your list of target accounts
     • Age Accounts Frequency (primarily used for SFDC integration) - Select how long an account can stay in a certain stage before being removed from your target accounts
9. Click "Next - Review Accounts" at the bottom right of the page