To properly measure the results of your account based marketing programs with Madison Logic we will provide your team with a ‘tag’ (also referred to as a pixel) which should be implemented on your company’s website. This pixel is similar in function to those that you may have already implemented such as Google Analytics, Mixpanel, Marketo, or Eloqua. The Madison Logic pixel will enable proper measurement of website visits from your target accounts, as well as linking your Madison Logic advertising programs with your website activity.
Madison Logic does not collect any personally identifiable information with this tag. We simply record which companies are visiting your website and present this information back to you. Website visit activity collected from your site is never shared with any other clients of Madison Logic, it is never shared with external partners, nor is it used for behavioral targeting purposes across other clients or products.
When a visitor from a targeted account visits your website, the Madison Logic pixel will read the visitors cookie or mobile device ID. This cookie or mobile device ID is then referenced against our data management platform that maintains a list of companies and their respective cookies and mobile device IDs.