Exports
Exports are new and improved allowing for a deeper dive into the various data points available through MLP. Here you can also get a detailed breakout of an accounts engagement in aggregate or by day to make the data even more extensible in your off platform workflows.
Reporting Functions:
Report types allows you to select the report you want to export.
The date range selector allow you to specify the date range you would like to run the report over.
The by day check box allows for the report that you selected to be broken out by day.
Report Types:
Leads - This report shows lead level data including:
The account name, account domain, first/last name, email, job title, country, the asset that was downloaded, an indicator of if the account was reached by display advertising, the top trending topic for that account over the past 7 days, and a list/count of the number of trending topics from that account over past 12 weeks
Account Engagement - This report shows account level engagement metrics including:
The account name, account domain, leads delivered, impressions delivered, exposure time in hours/minutes, site visits, exposure time per site visit, the top trending topic for that account over the past 7 days, and a list/count of the number of trending topics from that account over past 12 weeks
Trending Accounts - This weekly report shows topic level metrics including:
The account name, account domain, topic category, topic name, intent score for the last week