This page is divided into two sections:
- Creative Guidelines for Display Ads
- Creative Guidelines for Content
Creative Guidelines for Display Ads
Madison Logic supports a wide variety of image sizes for display ads. To ensure you reach your target accounts we encourage you to create and upload ads in as many sizes as you have available. All images need to be in gif, jpeg, or png format and under 40KB file size.
Supported Standard Ad Sizes
300x250 (width x height in pixels)
300x600
728x90
160x600
468x60
12x600
Supported Mobile Ad Sizes
320x480 (width x height in pixels)
300x50
480x80
320x50
Supported Supported Custom Ad Sizes
180x150 (width x height in pixels)
234x600
430x600
540x100
600x315
640x480
970x250
HTML5 ads are supported. Please reference the tables and noted below for HTML5 specifications.
| Ad Size | Max File Size | Z-Index | Max # Host-Initiated File Requests | Max % of CPU Usage | Max Animation Length |
|---|---|---|---|---|---|
| 300x250 | 200 KB | 0-4,999 | 15 | 20% | 15-30 sec |
| 300x600 | 200 KB | 0-4,999 | 15 | 20% | 15-30 sec |
| 728x90 | 200 KB | 0-4,999 | 15 | 20% | 15-30 sec |
| 320x50 | 50 KB | 0-4,999 | 15 | 20% | 15-30 sec |
- All ad unit content should be clearly distringuishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).
- Please include small image file for 1 sec to visual-complete view.
- Please include IAB self-regulated controls for ads using behavioral targeting (5 KB max file size).
- Audio must be user-initiated if it is included with ad. To allow for audio initiation in videos without player controls, a control may be included for the user to initiate audio. Hotspot should not exceed 1/4 size of ad, only initiated when cursor rests on hotspot for at least 1 second and must not initiate audio.
Creative Guidelines for Content
Madison Logic supports a variety of content formats to generate leads including white papers, case studies, e-books, analyst reports, and infographics.
- All content files should be in PDF format
- Files can be up to 20 MB
- Each piece of content should have accompanying creative:
- Title: 100 characters maximum of text that will draw the users attention in
- Short Description: 250 characters maximum of text. A benefit statement works best here.
- Long Description: 500 characters maximum of text. Focus on the needs of your target audience. This can be effectively accomplished by leading with the problems your solution overcomes and that your content addresses. By focusing on the pain points experienced by the reader and talking about the problems caused by those pains, you are establishing credibility with your target audience while simultaneously filtering out unqualified prospects.