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- All content files should be in PDF format
- Files can be up to 20 MB
- Each piece of content should have accompanying creative:
- Title: 100 characters maximum of text that will draw the users attention inShort
- Description: 250 characters maximum of text. A benefit statement works best here.Long Description: 500 1000 characters maximum of text. Focus on the needs of your target audience . This can be effectively accomplished by leading with the problems your solution overcomes and that your content addresses. By focusing on the pain points experienced by the reader and talking about the problems caused by those pains, you are establishing credibility with your target audience while simultaneously filtering out unqualified prospects.and summarize the content of your asset to make sure to filter out unqualified prospects. Add a call to action at the end to entice the audience to download your content.