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  • All content files should be in PDF format
  • Files can be up to 20 MB
  • Each piece of content should could have an accompanying creative (usually the first page of the asset):
    • Title: 100 characters maximum of text that will draw the users attention in
    • Description: 1000 characters maximum of text.  Focus on the needs of your target audience and summarize the content of your asset to make sure to filter out unqualified prospects. Add a call to action at the end to entice the audience to download your content. 

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