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In order to connect your Marketo instance to Madison Logic, you'll need to create a service within the LaunchPoint section of Marketo. Once the service is created, we'll be able to use the Marketo generated credentials to establish a connection between the two platforms.

Requirements:Prerequisites 

• Marketo Admin access credentials
• Marketo API Only User
  • Please note that you must create an API Only User Role before the API Only User can be created
  • Depending on the integration, we'll need the below API Access: 
    • Marketo Journey Acceleration
      1. Read-Only Activity
      2. Read-Only Activity Metadata
      3. Read-Only Campaign
      4. Read-Only Person
      5. Read-Only Custom Object
      6. Read-Only Custom Object Type
      7. Read-Only Named Account
      8. Read-Only Named Account List
    • Marketo ABM Signals
      1. Read-Write Activity - push activities to leads
      2. Read-Write Activity Metadata - Create activity type
      3. Read-Only Person

Creating a Service 

1. Have a Marketo Admin log into your Marketo Account
2. Click

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1. Admin 
2. Click

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1. LaunchPoint

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2. In the header,

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1. click New

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1. >

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1. New

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1. Service
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2. Enter a Display Name and select

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1. Custom

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1. from service dropdown list
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2. Add a description (ex: Madison Logic Integration) and select the email address associated with your API Only User. If this user and role

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1. haven't been created, you can follow the steps here to do so. Click Create
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2. Click

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1. View Details next to the new service you just created
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2. Copy the

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1. Client ID and Client Secret codes in the popup window. Keep these handy, then click

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1. Close
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2. In the left-hand navigation click

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1. Web Services and copy the

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1. Identity URL underneath REST API section. Keep this handy as well

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