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- All ad unit content should be clearly distringuishable distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).
- Please include a small image file for 1 sec to visual-complete the view.
- Please include IAB self-regulated controls for ads using behavioral targeting (5 KB max file size).
- Audio must be user-initiated if it is included with the ad. To allow for audio initiation in videos without player controls, a control may be included for the user to initiate audio. Hotspot should not exceed 1/4 size of ad, only initiated when cursor rests on hotspot for at least 1 second and must not initiate audio.
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- All content files should be in PDF format
- Files can be up to 20 MB
- Each piece of content could have an accompanying creative (usually the first page of the asset):
- Title: 100 characters maximum of text that will draw the users attention in
- Description: 1000 characters No maximum of texton the number of characters that can be used. Focus on the needs of your target audience and summarize the content of your asset to make sure to filter out unqualified prospects. Add a call to action at the end to entice the audience to download your content.
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