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- All ad unit content should be clearly distringuishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).
- Please include small image file for 1 sec to visual-complete view.
- Please include IBA IAB self-regulated controls for ads using behavioral targeting (5 KB max file size).
- Audio must be user-initiated if it is included with ad. To allow for audio initiation in videos without player controls, a control may be included for the user to initiate audio. Hotspot should not exceed 1/4 size of ad, only initiated when cursor rests on hotspot for at least 1 second and must not initiate audio.
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