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This page is divided into two sections:

  • Creative Guidelines for Display Ads
  • Creative Guidelines for Content

Creative Guidelines for Display Ads

Madison Logic supports a wide variety of image sizes for display ads.  To ensure you reach your target accounts we encourage you to create and upload ads in as many sizes as you have available.  All images need to be in gif, jpeg, or png format and under 40KB file size.

Supported Standard Ad Sizes
300x250 (width x height in pixels)
300x600
728x90
160x600
468x60
12x600

Supported Mobile Ad Sizes
320x480 (width x height in pixels)
300x50
480x80
320x50

Supported Supported Custom Ad Sizes
180x150 (width x height in pixels)
234x600
430x600
540x100
600x315
640x480
970x250

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HTML5 ads are supported.  Please reference the tables and noted below for HTML5 specifications.

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Our display specs adhere to the guidelines set by the IAB (Interactive Advertising Bureau). Following these standards ensures compatibility and optimal performance across various devices and platforms. Review the Creative Specifications Guide to ensure assets and creatives meet the requirements for successful placement and optimal audience engagement. In this guide, you will find:

  • The maximum file size for display assets
  • The minimum file size for display assets
  • Native specs by image, asset and field type
  • Video specs by unit type
  • Connected TV creative specs
  • Content Syndication asset & creative specs, character max, logo size
  • HTML email specs and email design guidelines

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nameML Creative Specs Guide.pdf
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